My Skills
and History

Leading digital marketing initiatives to enhance brand growth and engagement, managing email and SMS campaigns for better retention, and optimizing Shopify to increase sales. Driving media strategies and leveraging data insights to meet business goals.

Optimized high-budget paid media campaigns to surpass industry benchmarks and implemented advanced segmentation for better engagement. Collaborated on analytics to improve ROI and spearheaded Kin Insurance's expansion into new markets, enhancing brand recognition.

Boosted ROAS by 25% and drove a 40% increase in performance marketing by optimizing marketing mix and enhancing segmentation. Reduced advertising costs by 35% while increasing order rates, and grew email revenue by 40% through strategic customer journey enhancements.

Significantly boosted online sales and email revenue through strategic marketing and web optimizations.

Led global marketing strategies to expand brand equity and international presence. Developed a high-impact influencer program that increased brand visibility and credibility.