• Status:

  Completed

• Client:

  Local Preschool

Audience Analysis and Strategy Development: Conducted thorough research to understand the target demographic, parents of young children, and tailored a campaign strategy to address their specific needs and concerns about early education.

AI UGC Video Production: Utilized advanced AI video generation tools to create authentic and relatable user-generated content, showcasing real parental testimonials and the preschool’s enriching environment.

Scripting and Editing: Developed a compelling script that underscores the benefits of enrolling early and joining the waitlist. Used CapCut for precise video editing, ensuring the final product was engaging and optimized for social media.

Asset Enhancement: Use Envato to source high-quality audio and additional visual assets to enhance the video’s appeal and effectiveness.

Facebook Campaign Setup and Execution: Set up a targeted lead generation campaign in Facebook Ads Manager, incorporating direct form-fill capabilities to streamline the waitlist sign-up process directly from the ad.

Monitoring and Optimization: Monitored the campaign’s performance closely, adjusting targeting and creative elements based on real-time data. Implemented A/B testing to refine the approach and increase lead conversion rates.