Status:
Completed
Client:
Brand
Customer Research: Performed in-depth market research to understand the target audience's needs and preferences using surveys, interviews, and product usage data.
Features and Benefits Identification: Meticulously analyzed the product to extract and articulate its key features and health benefits, ensuring clear and attractive communication tailored to the target audience.
Scripting and Asset Creation: Developed compelling video scripts and digital content that highlighted user testimonials and educational insights into the product’s benefits, focusing on engaging and informative storytelling.
Video Production and Editing: Handled all aspects of production and post-production, from filming high-quality user-generated content to editing videos to maintain brand consistency and message accuracy.
Campaign Execution: Independently launched and managed the campaign across multiple digital platforms, employing precise targeting techniques and making data-driven adjustments to optimize reach and engagement.
