• Status:

  Completed

• Client:

  E-Commerce brand

Influencer Selection: Used Billo to identify and recruit an influencer whose following closely aligns with the target demographic of the hair product. The platform facilitated quick and effective influencer vetting based on engagement rates, audience demographics, and relevance to the beauty and hair care industry.

Campaign Planning and Strategy: Developed a strategic campaign that leveraged the influencer’s strengths and authenticity. Planned content that highlights the unique benefits and features of the hair product, ensuring it resonates with potential customers.

Content Creation and Collaboration: Collaborated directly with the influencer to create engaging and original content. Guided the influencer on the key messages and visual aesthetics to maintain brand consistency.

Video Production and Editing: Utilized CapCut for editing short, compelling video clips that the influencer filmed. These videos showcased the product in use, demonstrating its benefits and ease of use in a relatable and appealing way.